Sometimes if a product or service feels too complicated or requires too much analysis, it overwhelms the consumer.
For that reason, we always recommend that our edgrepreneurs simplify their offerings – but it can be tricky to do that without sacrificing value or clarity. Here are a few things to keep in mind:
1. Use Power Words to Forge a Connection – When a potential customer reads about what you offer, they’re looking for individual terms that resonate with them, so your phrasing can be more succinct if it uses the right words.
2. Leave the Conversation Open – Your customers want to know what you offer, but they also want their unique needs to be heard. You can get a lot further by asking them to reach out to you to tell them about what you’re looking for, rather than trying to upsell more in your initial correspondence.
We’d love to help you fine tune things further, so submit an inquiry here to connect with Abigael!
https://form.jotform.com/250625400352142