We all know that success in business depends almost entirely on how well you know the customers you’re trying to serve – but with so much information out there, how can you be sure you’re collecting and analyzing the right data?
Step One: Cast a wide net – the more broadly you search, the more diverse your findings will be and the more assurance you can have that you’re getting comprehensive, usable data.
Step Two: Compare and contrast! Review what you’ve found and look for consistencies and conflicting information.
Step Three: Rinse, lather and repeat! What was true today may not always be true tomorrow, so make plans to refresh your results periodically to ensure that you’re staying abreast of what’s current and relevant to your business.
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