You started your company to follow your passions, but you also do what you do to make money. So the idea of free trials or services may seem like the antithesis of a smart business plan. However, the reality is that many people won’t take the leap on purchasing something without first hand experience and assurance that it’s a service or product that they connect with.
For that reason, we always encourage folks to market a version of their offering either for free or at a deep discount. When you give people a chance to get to know you and your products or services without the pressure of living up to monetary values, it opens up their capacity to engage with you and focus on the experience more authentically. Plus, these folks end up being eager to give feedback and provide testimonials (something worth its weight in gold to any business owner!).
Want more guidance on how to orchestrate the right starter package for potential customers? Submit an inquiry to connect with Abigael today and embark on your ultimate path forward!
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