How to keep your business thriving is a concern for every entrepreneur. There are myriad ways to strengthen and grow your enterprise, but for now we’re going to focus on one simple action you can take daily to improve your business growth – leveraging your social connections. Despite the many advances in marketing, most individuals still rely heavily on the recommendations of friends and family when selecting products or service providers. One of the best things you can do for your business is to get your clients talking about how well your products and services work for them and recommending you to those around them.
Every day, take the time to thank your customers and ask them to recommend you to their friends and family if they found your business helpful. Create social media accounts, invite customers and employees to engage with you there, and regularly post about information that’s useful and interesting to your client base. When meeting new people, don’t be shy about talking about your business and how it can assist them. Leveraging your social connections helps keep you and your business at the forefront of people’s minds.
While reaching out to your social connections is good, you don’t want to overload your base with constant sale pitches. Learn to recognize when a gently prodding is becoming an annoyance and back off if you find yourself reaching that point. You want to provide a friendly reminder that your business is ready to help and keep your name on their lips. Taking the time to leverage your social connections a little each day will help to keep your business thriving.0